Our Story

Co-Founder, Jennifer Arends and Lisa Olson have been in the event world long enough to remember

faxed BEO's and binder-thick run of shows.  With over 30 years of working side by side, they’ve

mastered the art of making the impossible look effortless. In 2000, they took a leap and launched

their first company, Triad Conferences — fueled by determination, grit, and just enough naïveté to

believe they could do it all.   And they did. Ten years, countless events, and one successful exit later,

they did what experienced strategic meeting planners do best: build something new. 

Enter The Leverage Group: a next-gen event strategy group blending creative vision, seamless execution,

and an unwavering commitment to excellence.  Their second act is a tribute to the power of patience,

trust, and a love for crafting meaningful, well-executed programs.